A teaser video released on Monday – showing a robot lovingly dropping the needle onto a vinyl copy of the album – sums up the duo's retro-futurist aesthetic.ĭaft Punk's sense of heritage explains their alliance with Columbia Records, which celebrates its 125th birthday this year. The promotional campaign is similarly interested in looking back in order to go forward. Professing themselves bored with electronic music, they worked with crack session musicians and some musical heroes in various studios and cities. "Retaining control is still hard but obtaining control is virtually impossible."ĭaft Punk have said that Random Access Memories is an attempt to revive the "magic" of the event albums that soundtracked their childhoods. "The only secret to being in control is to have it in the start," Thomas Bangalter, one half of the Daft Punk band, tells the Observer Magazine this Sunday. It is typical of the attention to detail and insistence on creative independence that has defined Daft Punk's career since their first single 20 years ago. Only David Bowie's comeback has generated equivalent excitement this year. It is the more remarkable for being conceived by two shy Frenchmen who have not been photographed without their robot helmets since the 90s and who made their previous three albums (Homework, Discovery and Human After All) at their homes on modest budgets. Guests in the landmark skyscraper at London Bridge were heard to remark that it felt like a throwback to a more affluent era, when record labels could regularly afford such flamboyant gestures.Įverything about Daft Punk's fourth album stands out from the rest of the modern industry like the Shard does from the London skyline: bold, divisive, unfeasibly big and impossible to ignore.ĭaft Punk's feverishly debated promotional campaign would be spectacular coming from an established superstar. Shortly before sunset on Monday night dozens of guests made their way up to the top of the Shard for the UK launch of Daft Punk's latest album, Random Access Memories.
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